WATCH #02 

YSL Spring/Summer 2011 Eyewear Collection 
Directed by Karim Sadli.

Male model, Clément Chabernaud. 
Female model, Othilia Simon.

Amazing play of light + sound. Art direction fit YSL branding to-the-dot with perfect casting. Great concept to introduce eyewear with clever play of reflective surface and clear understanding on the product aesthetic + details. 

Discovery noted. 

More of Karim’s photography work next.

Yu Lien 


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